An Armory is a place where weapons are stored and sharpened. In business, your people are your greatest weapon and we are your Armory - here to sharpen your teams and forge your leaders.
We are your armory
With a focus on strengths, and a wild belief in human potential, we are forging the future of leadership.
Our mission is to reshape the way leaders think, act and build – crafting cultures where people are inspired to achieve what once seemed impossible. We’re not just building stronger teams: we’re paving the way for a future where human potential knows no limits, and leaders aren’t just managers, but visionaries driving real change in the world.
Meet the founder
Sarah Hunter: people specialist
Some people describe themselves as a ‘people person,’ but for me it goes much deeper than that. I’m fascinated by the individual strengths and potential we all carry, and my passion lies in helping you tap into your strengths so you can create success that truly excites you.
For over a decade I’ve had the privilege of coaching multi million dollar companies, multinational teams, and diverse leaders around the world, helping them redefine their approach to work, leadership and life. I start by asking them the question I’ll ask you: Are you living a life you’re truly proud of? If you are, what do you love about it, and where would you like to see it go from here? If not, what would you like your life to become?
“If you don’t like something, change it. If you can’t change it, change the way you think about it.” — Mary Engelbreit
As a certified Gallup Strengths coach, strengths-led change lies at the heart of everything I do. When we work together, I won’t leave you where you are – I’ll help you lead from your strengths to get you where you want to go.
In conversation with Sarah
What makes you excited to get up in the morning and do this work?
Watching people achieve their dreams is intoxicating. Whether those dreams are big, small, or in between, watching people accomplish something they thought they couldn’t, and cheering them on, is the biggest privilege ever.
What do you find most rewarding about your work with clients?
Knowing I’ve made a meaningful difference and from that moment on they will think, act and behave differently. I love line-in-the-sand moments when they can say “yesterday I led like this, but now I lead like this”.
Was there an ‘aha’ moment when you realised this was the work you wanted to do?
I remember sitting in a lecture and hearing about the topic of coaching. Having no idea what it was, I was skeptical and intrigued. After one session I knew it was what I was going to do with the rest of my life. Pulling people forward into their best self is the coolest thing.
Why do you use the CliftonStrengths approach?
I love that it starts with what’s right with you! A strengths-based approach allows a person to see themselves at their best, appreciating the value they bring simply by being who they are. From the first moment we engage with someone, we’re focused on their best self. I also love that the chance of someone having your top five strengths in the same order is 1 in 33 million! This tool speaks directly to the uniqueness of every human and the greatness they hold – it doesn’t box you in or put you in a certain category. It’s like getting a PhD in YOU, and who doesn’t want to know more about themselves, right?
CATERED TO YOU
We are a global team creating custom solutions
Australia | Europe | America
Five words we take seriously. Five words we take seriously. Five words we take seriously. Five words we take seriously. Five words we take seriously. Five words we take seriously. Five words we take seriously.
Our values
Five words we take seriously.
Health
We value health above all else: healthy habits, healthy mindset and a healthy culture.
We are committed to fighting for the best version of you, your team and your organisation.
With health as the goal we believe everything else will follow.
Leadership
Leadership isn’t what you do, it’s who you are. Armed with the right skills, anyone can be a leader - and it starts with the discipline and confidence to lead yourself.
We empower leaders at all levels to leverage their strengths and lead their way.
Excellence
No shortcuts and no mediocrity: excellence is about honouring your potential. Excellence doesn’t mean achieving perfection but rather a commitment to keep pursuing it.
Excellence is a trajectory not a destination.
Celebration
We care deeply about who you are, more than what you do. Because of that we champion others and cheer each other on - on the good and bad days.
Our mantra is; if it’s not fun, we’re not doing it!
Unity
At Armory, success is a team effort: no one goes it alone. We foster a spirit of collaboration and trust to tackle challenges as a united force.
We’ve always got each other’s back.
WHY WE USE CLIFTONSTRENGTHS
Strengths-powered. Evidence-based.
Everything we do is underpinned by CliftonStrengths, a proven development tool built on the truth that you unlock your full potential when you focus on what you do best. It’s a powerful, research-backed framework developed by Gallup that’s created happier, healthier, more productive workplaces worldwide.
Join the 33 million people using their CliftonStrengths to thrive at work and everywhere else.
Backed by science:
CliftonStrengths is founded on over 50 years of research in strengths-based psychology, pioneered by Donald Clifton. Studies show that when people focus on their strengths their workplaces experience increased productivity, higher engagement and reduced staff turnover.
Globally recognised:
With over 33 million users worldwide, CliftonStrengths has created happier, healthier and more productive workplaces across the globe.
Holistic approach:
CliftonStrengths provides insights that extend beyond workplace performance, so you can leverage your strengths in all areas of your life.
Personalised insights:
After you complete the CliftonStrengths assessment, you’ll receive a tailored report outlining your unique strengths profile, along with practical strategies to make the most of your strengths.
A common language for teams:
With CliftonStrengths, you and your team gain a shared language. This makes it easier to recognise and discuss your strengths, helping you connect and collaborate more effectively.
Who we work with
Looking for straight talk and real results?
We work with high-level organisations who need highly effective leaders and teams. With decades of experience working with multinational, multi-million dollar businesses, we understand the challenges you face and the solutions you need.
But there’s one thing you need to know about us: we tell it like it is. If you’re only looking for easy answers, we’re probably not the right fit. If you’re ready for honest insights that pull you forward to your full potential, then let’s get to work!
